Archives for posts with tag: Design

New Dolphin Visual Identity

Having created the initial Visual Identity for Dolphin Television almost eight years ago (see example below), last week JWDC unveiled an update to the Dolphin marque (above) which now features a glamorous new three-dimensional Chromium Light rendering of the core symbol which replaces the distinctive but more sedate 2D look that has been in existence since 2002.

An important part of Dolphin’s repositioning was to lose the logotype which previously sat beneath the dolphin symbol, supremely confident was the client that their brand had permeated every level of the media world they inhabit that customers would instantly recognise the company behind the shimmering new 3-dimensional shape. For those rare occasions when a liquid-metal incarnation of the new Visual Identity may not be strong enough for maximum recognition (eg Hospitality Events, Conferences, TV Idents, etc) a range of coloured-metallic versions of the symbol was developed:-

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Plans are to unveil the new marque across the client’s Website, Auction Site, Stationery Suite, Merchandise and Signage with JWDC playing an important role as Brand Guardians to ensure accurate & faithful reproduction of this carefully crafted and very dynamic visual identity.

See more examples of the quality design work produced by JWDC at: www.jwdc.co.uk.

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JWDC is very close to unveiling the new website we’ve created to promote the Aspire Health & Wellbeing centre, located in the heart of Spalding.

Aspire owner, Helen Mumby-Croft, commissioned JWDC after an extended search as to who might be best placed to deliver the right response as she sought to promote all Aspire has to offer in terms of health & beauty treatments, spa days, therapy treatments, cosmetic enhancement, dentistry, physiotherapy, podiatry, herbal & holictic medicine.

Scheduled to launch by end of October 2010 the new Aspire website will feature state of the art design & programming to reflect the high quality of services on offer – check back here soon to see the full results in due course, but as a tease to what’s coming, below is a screenshot from the Design Development stages!…

 

 

Earlier this week we did a spot of overhaulin’ on the website we designed for Norfolk-based garden designer Clare Agnew. Last year Clare was persuaded to invest in some third-party ‘Search Engine Optimisation’ by a company we’d never come across before.

Being only too willing to accommodate the wishes of a valued client, we duly gave the search engine consultancy access to Clare’s site but were not best pleased to see that part of their SEO ‘solution’ was to add a hyperlink on every page of a carefully crafted design which did little more than lead back to their own website!?!…

Clare monitored the promised success of the search engine specialist’s involvement over the course of a year and experienced no elevation in her Google rankings whatsoever, despite paying a monthly fee and allowing the SEO company to add unwanted, intrusive & unnecessary data to her website.

Needless to say our latest round of updates removed all reference to the search engine ‘specialists’ concerned – all their involvement appeared to achieve was increase search engine recognition of their own company!

There are many factors involved in enhancing SEO performance in the current climate but clients should be warned that letting a so-called ‘specialist’ company adapt your website to allow brazen promotion of their own company, products and services is not one of them: as a rule of thumb, there should be no need to have anything overt on your website which promotes SEO – all the key effort on this front is in the back-end of the build.

Now updated by JWDC, www.clareagnew.co.uk is once again helping our client promote her bespoke garden design service to a wide and varied clientele nationwide – feel free to check it out for yourself!…