Archives for category: Websites + Digital Media

Last week we designed a general-access blog for the Spalding School of Dance so that staff/members could enjoy some photographic highlights captured at their annual Summer Show: Flashback!

The images, all taken by JWDC Creative Director Jake Whiteley, proved to be a huge hit with SSD owners Claire Cole and Lorraine King, who said it would have been such a shame not to have had a record from what everyone agreed was an amazing series of performances. Well done to all concerned!…

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After much toing & froing at the sharp end of the development stick, today saw the full launch of a new website for registered charity: Sneath’s Mill Trust.

Designed with a striking Home Page featuring a dynamic feature-image carousel to give viewers an at-a-glance overview of the mill throughout the ages, the website has been carefully populated with lots of key information which we hope will appeal to all who come into contact with it, as the Trustees and members seek to secure ongoing support and funding to protect the long-term future of the mill and surrounding site.

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Very soon JWDC will be uploading a Case Study (Website 7) of this project to our blog so vistors can discover more about the work we’ve done on this project over the past six months.

Though our initial remit was just to design & programme a website for the Trust, we also undertook (at cost to ourselves) to take photographs and deliver a Visual identity and limited Stationery suite for the charity – our small contribution to help a charitable organisation in their efforts to protect an important part of South Lincolnshire’s – and indeed the nation’s – long and colourful heritage…

This week has seen much frantic endeavour and painstaking crosschecking as we strive to complete and launch a new website for fledgling property developer, Seagate Homes.

Briefed at the end of 2010 to provide Seagate with a state of the art online presence which would stand comparison with the best offered by larger and long-established competitors, JWDC adopted the approach of introducing a striking Feature Image Carousel for each section. These carousels offer the viewer an overview of all that’s important when choosing a new home: style, location, surroundings, character and quality of finish, inside and out.

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With a select portfolio of properties in highly sought after locations at present, the website has been designed with expansion in mind as the company continues to grow month on month with more developments being undertaken.

The Developments section will provide in-depth information relevant to individual properties across Lincolnshire, Norfolk and Cambridgeshire and viewers will have the ability to view & download brochures and view Site Plans, Floor Sets and Elevations.

The Gallery section utilises Lightbox technology to showcase highlights within specific locations and helps communicate an air of quality that pervades all aspects of Seagate‘s approach to housebuilding…

Plans are already afoot to increase the level of information available to viewers on those pages which are specific to each development. Phase II of our involvement will see us introduce such as pop-up Drawings, Elevations and Schedules and once building is complete the intention is to feature streaming video content so that visitors can take a virtual tour of the space and finishes from the comfort of their own armchair.

JWDC is very close to unveiling the new website we’ve created to promote the Aspire Health & Wellbeing centre, located in the heart of Spalding.

Aspire owner, Helen Mumby-Croft, commissioned JWDC after an extended search as to who might be best placed to deliver the right response as she sought to promote all Aspire has to offer in terms of health & beauty treatments, spa days, therapy treatments, cosmetic enhancement, dentistry, physiotherapy, podiatry, herbal & holictic medicine.

Scheduled to launch by end of October 2010 the new Aspire website will feature state of the art design & programming to reflect the high quality of services on offer – check back here soon to see the full results in due course, but as a tease to what’s coming, below is a screenshot from the Design Development stages!…

 

 

Earlier this week we did a spot of overhaulin’ on the website we designed for Norfolk-based garden designer Clare Agnew. Last year Clare was persuaded to invest in some third-party ‘Search Engine Optimisation’ by a company we’d never come across before.

Being only too willing to accommodate the wishes of a valued client, we duly gave the search engine consultancy access to Clare’s site but were not best pleased to see that part of their SEO ‘solution’ was to add a hyperlink on every page of a carefully crafted design which did little more than lead back to their own website!?!…

Clare monitored the promised success of the search engine specialist’s involvement over the course of a year and experienced no elevation in her Google rankings whatsoever, despite paying a monthly fee and allowing the SEO company to add unwanted, intrusive & unnecessary data to her website.

Needless to say our latest round of updates removed all reference to the search engine ‘specialists’ concerned – all their involvement appeared to achieve was increase search engine recognition of their own company!

There are many factors involved in enhancing SEO performance in the current climate but clients should be warned that letting a so-called ‘specialist’ company adapt your website to allow brazen promotion of their own company, products and services is not one of them: as a rule of thumb, there should be no need to have anything overt on your website which promotes SEO – all the key effort on this front is in the back-end of the build.

Now updated by JWDC, www.clareagnew.co.uk is once again helping our client promote her bespoke garden design service to a wide and varied clientele nationwide – feel free to check it out for yourself!…