Archives for the month of: July, 2011

Last week we designed a general-access blog for the Spalding School of Dance so that staff/members could enjoy some photographic highlights captured at their annual Summer Show: Flashback!

The images, all taken by JWDC Creative Director Jake Whiteley, proved to be a huge hit with SSD owners Claire Cole and Lorraine King, who said it would have been such a shame not to have had a record from what everyone agreed was an amazing series of performances. Well done to all concerned!…


In July 2011 JWDC launched the new Visual Identity for Elephant Rose, a company specialising in bespoke film production for private commission.

The core market for the Elephant Rose service is exclusive, with focus on high-end wedding/events planners and wealthy, discerning individuals with the means to commission a broadcast-quality, documentary-style record of their special occasion. Protection of privacy & utmost discretion are other key watchwords that set Elephant Rose aside from competitors

Founded in April 2009 by documentary filmmaker Richard Nicholls (BAFTA-nominated) and network television presenter Rachel Pierman, the company has already been commissioned to film a celebrity wedding and celebration of life testimonial. Expansion of the business demanded the need for a striking new Brand Name and Visual Identity which will adorn a carefully co-ordinated marketing strategy  throughout 2011/2012, developed jointly between JWDC and Elephant Rose.

When considering the brand name we wanted something that would provoke intrigue and be remembered – something aong the lines of ‘The Fabulous Bespoke Film Production Company’ was never going to float the client’s boat! Caffeine-fuelled brainstorming sessions lead us down a path well-trodden by such luminaries as Nike, Moonpig, GiffGaff, Reebok, Bing, Apple, Google, etc – companies who have become synonomous in their sectors without ever describing what they provide within their brand identity…

Inspired by the French for Pink Elephant – for no other reason than if you encountered one you wouldn’t forget it – Elephant Rose (pronounced in the best Gallic accent we could muster) was born and the client loved it!

Once the quality and diversity of the Elephant Rose service is experienced, we’re confident that when it comes to commissioning a bespoke film in a documentary style there really is only one company to contact…